{"id":126,"date":"2024-07-12T21:25:31","date_gmt":"2024-07-12T21:25:31","guid":{"rendered":"https:\/\/www.mtsu.edu\/branding\/?page_id=126"},"modified":"2026-07-28T15:05:22","modified_gmt":"2026-07-28T15:05:22","slug":"truebranding","status":"publish","type":"page","link":"https:\/\/www.mtsu.edu\/branding\/","title":{"rendered":"Why have a Brand Guide?"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"wp-block-paragraph\">Consistent and unified branding allows MTSU\u2019s voice to be strong amid many competing brands. Our uniqueness and areas of specialization are all stronger when we speak together rather than across one another. Our Brand Guide helps units within the University understand our visual identity and brand message so that we may present ourselves consistently. It provides a way for units within the University to enjoy the benefits of marketing under the MTSU brand and offers visual tools to help MTSU stand out from competitor institutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions, please contact Domeda Duncan, senior director for marketing, at&nbsp;615-494-7800.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-mtsublue-background-color has-background wp-element-button\" href=\"https:\/\/mac.mtsu.edu\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing and Communications Services<\/a><\/div>\n<\/div>\n\n\n<div style=\"min-height:700px; display:grid;\"><iframe src=\"https:\/\/e.issuu.com\/embed.html?d=mtsu_brand_guide&amp;u=mtsumag\" loading=\"lazy\" height=\"100%\" width=\"100%\"><\/iframe><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consistent and unified branding allows MTSU\u2019s voice to be strong amid many competing brands. Our uniqueness and areas of specialization are all stronger when we speak together rather than across one another. Our Brand Guide helps units within the University understand our visual identity and brand message so that we may present ourselves consistently. It [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-126","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mtsu.edu\/branding\/wp-json\/wp\/v2\/pages\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mtsu.edu\/branding\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mtsu.edu\/branding\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mtsu.edu\/branding\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mtsu.edu\/branding\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":2,"href":"https:\/\/www.mtsu.edu\/branding\/wp-json\/wp\/v2\/pages\/126\/revisions"}],"predecessor-version":[{"id":174,"href":"https:\/\/www.mtsu.edu\/branding\/wp-json\/wp\/v2\/pages\/126\/revisions\/174"}],"wp:attachment":[{"href":"https:\/\/www.mtsu.edu\/branding\/wp-json\/wp\/v2\/media?parent=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}