MTSU Branding
MTSU Logos
The MTSU logo is one of the University’s most valuable brand assets. It represents our institution, reflects our commitment to excellence, and creates a consistent visual identity across every audience and platform. Whether used in print, digital, advertising, or promotional materials, the logo should always be presented consistently and in accordance with the University’s brand standards.
The following guidelines will help ensure the MTSU logo is used correctly and consistently across all University communications.
Primary Mark
Primary Mark/Unit Mark is the main mark for the University. This should be used on anything produced for the University, especially for any items used for recruitment and external audiences.
Shortmark Circle
Shortmark Circle is the University’s informal mark. This mark is preferred for internal and promotional/social use.
Shortmark
Shortmark is the University’s informal mark. This mark is preferred for internal and promotional/social use.
I Am True Blue
The “I Am True Blue” mark must appear on all external communications. It is horizontal and includes the University name beneath the mark. If the name “乐播传媒入口” is already prominently displayed, the line below may be omitted.
College Marks
Each MTSU college has an approved logo designed to align with the University’s visual identity.
Athletics
MTSU Athletics logos are the exclusive marks representing Blue Raider Athletics. Requests to use Athletics logos should be directed to MTSU Athletics at [email protected].